A gallery in the city to help artists & designers to realise their potential on a retail platform.
There are a number of galleries in Canberra that satisfy the fine arts and more traditional art practices. As an extension of ‘Sancho’s Dirty Laundry’ – Bottom Barrel Gallery, located in the city, aims to fill a gap for those more street based + ‘low-brow’ practices that still possess a level of creativity + quality that seem to go unrecognised.
(Think skate art, car + bike custom culture, sign-writing + pin-striping, tattoo art, street art + graff, with a big emphasis on screen-printing + independent t-shirt label launches!)
The Gallery space will be connected to the Sancho’s Dirty Laundry shop-front – pedlars of indie tee labels, graphic artist supplies, vinyl art toys, stickers, accessories, low-brow art and graphic artist skate decks.
The aim of the Bottom Barrel Gallery is not to only give exhibitions to more established artists / designers, but also, offer a platform that showcases quality emerging talent.
The program of events will involve inviting an artist / designer to exhibit for one month (12 artists / designers in a year), with the first Friday of each month being the launch party that will also feature emerging local bands / DJ’s.
The mixed-use gallery space will have casual seating, free wi-fi and encourage creatives to drop by throughout the day, sketch in their drawing books / work on their projects and meet other like-minded folk, becoming a hub for independent creatives.
I’ve trialled + tested this idea in a pop-up location at the Lonsdale Street Traders in a 3 month period on a shoestring budget, in this short time the response from the artists and the community was monumental and has inspired me to make it a permanent space.
The money will help take the financial pressure off a few different setup costs of the gallery:
– Prepping / Renovating the walls and floors of the currently abandoned space + getting building certification.
– Public Program of events (Marketing + Promotions).
– A free quarterly released zine that profiles the artists exhibiting, product launches and upcoming events / workshops in the gallery space.
I would like the gallery to become reputable and a stepping-stone for emerging artists to realise their potential on a retail platform and for Bottom Barrel to become a creative management agency. Not all artists have the entrepreneurial skills of promoting + marketing themselves which is where Bottom Barrel / Sancho’s Dirty Laundry would step in.
Coming from a product development background, I would like to be able to assist the artists / designers who are exhibiting in the space to also release a limited number of t-shirts + skate decks or a commercial application of a product of their choice that they can sell in the Sancho’s Dirty Laundry space, without necessarily cheapening the product, but making it an affordable, accessible, limited and functional piece of art / design.
My Skills: Event Management, Product Development, Graphic Design, Screen-printing, Marketing, Street Art,