How to Market Yourself As a Freelancer
These tips on ‘How To Market Yourself As a Freelancer’ are especially important for those who have uploaded their creative projects to the Stir platform or those that are about to upload their projects. Have a read and see if these tips will help you generate new business.
Nothing matches the level of trust that clients get from a simple face to face conversation. To network effectively, all you need to do is communicate, be authentic and play the numbers.
Trust is the epicentre of all freelance deals, and despite remote working being an increasingly common practice, nothing comes close to matching the level of trust that can be instilled from a simple face to face conversation. Attend events that are likely to be a good fit for your target audience. Try Meetup, Eventbrite and even your local business chamber. Meet as many people as you can. The more people you meet, the more likely is that they, or someone they know have a project that requires your skills. You’ll find that you rarely find a flat period again.
Highlight Your Skill Set
People are naturally attracted to and interested in working with cool people doing incredibly cool stuff. Nail your niche – build an app, design a piece of art, write an interesting professional essay (great way to gain exposure on LinkedIn). Boldly do or create something that highlights your skill. The more impressive the work, the more likely your name will fall into the newsfeed or radar of somebody interested in working with you.
Run Your Own Event. Teach and Preach What You Know
If networking events aren’t your jam, flip the dynamics and create an event yourself! Attract the people that only you want to work with. For example, as a digital marketer, I might conduct a workshop for business owners of tech startups (my target market) on agile marketing methodology. You should know intuitively what your customers need. Teaching something can be extremely lucrative both in the short and long term since it positions you as a thought leader and expert in your field to. People like to hire and work with people who can help them improve personally.
This article was written by Cameron Rambert and published with permission from the awesome Emma Lee, of Iceberg Agency. They focus on placing agency bred talent into Digital, Advertising, Marketing, Design & Event roles. Check them out at https://agencyiceberg.com.au/. The original article can be found at here.